Approach

The goal of BrandNewDay is to change health behaviour. ?In order to offer as many people as possible interventions of the same quality BrandNewDay focuses on digital health coaching.

BrandNewDay uses behavioural science techniques to build digital platforms that provide standardised yet very personalised online coaching. 

In that way the BrandNewDay services coach individuals to improve their health.

Moreover, BrandNewDay constantly researches and analyses its own approaches in order to map its effects and to prove its effectiveness. 

1. Change health behaviour

You know that you have to quit smoking, to lose weight, to move some more, or to manage your stress, because you generally recognize the impact of unhealthy behaviour. Knowing is one thing, actually doing it and, even more important, keeping up is another.

Behavioural, cognitive-behavioural and self-management interventions make sure that health behaviour does change. It implies that one learns to think and behave differently, step-by-step, working towards personal goals, with a positive mindset, and within own control. 

Research has demonstrated over and over again that this approach works.

2.Digital health coaching

BrandNewDay wants everybody to profit from these well-known efficient interventions from therapists. 

People who work on their own health want to do this at their own pace and with the possibility to choose. Moreover, this changing process should be guided and supported. 

So a website with information and some fancy tools won’t work. 

The only way to do this properly is through health coaching on the internet or on other easily accessible digital platforms. In that way the services are always available, scalable and standardised yet tailored to the needs and preferences of the user.

3.Evidence-based research

For several years now the BrandNewDay researchers have been processing the data collected from the digital health coaching platforms. This is how BrandNewDay can tell under which conditions one has the best chance to quit smoking, to lose weight, to manage his stress etc. BrandNewDay presents its data on international scientific conferences, where it discusses the validity and reliability of its findings with other scientists. This stimulates BrandNewDay to constantly optimize its digital health coaching platforms.